There’s no single “best” paper for paper bags. The right one depends on what you’ll use the bag for, your budget, and if you care about the environment. But to make it simple: kraft paper works for everyday needs, coated paper for items that need protection, recycled paper for eco-friendly choices, and specialty paper for unique or fancy uses.
Let me break this down quickly. If you’re grabbing groceries, packing a casual gift, or organizing home items, then kraft paper is your go-to. It’s strong, cheap, and fits most daily jobs. If you’re dealing with wet or oily things. coated paper is better. Its thin layer stops water or oil from soaking through. For anyone who wants to cut down on waste, recycled paper is the way to go. It’s made from old paper, so it’s good for the planet.And if you need a bag for a special occasion, like a wedding favor or a luxury gift, specialty paper shines. It has unique textures or colors that make the bag feel extra special.
The key is to match the paper to what you need. This blog will show you exactly how each paper type works, so you can pick the perfect one every time.
| Paper Type | Thickness Range (GSM) | Key Strengths | Water Resistance | Weight Capacity | Eco-Friendliness Score (1–10) | Best For |
|---|---|---|---|---|---|---|
| Kraft Paper | 40–120 GSM | Durable, affordable, easy to print on | Low | 5–20 lbs | 8 | Groceries, retail items, storage, crafts |
| Coated Paper | 60–150 GSM | Water/oil-resistant, sleek finish, crisp prints | High | 8–25 lbs | 5–7 | Takeout, plants, cosmetics, rainy-day use |
| Recycled Paper | 50–110 GSM | Sustainable, post-consumer waste base, textured | Low–Medium | 4–18 lbs | 9–10 | Eco-brands, gifts, school projects, compost bins |
| Specialty Paper | 70–200 GSM | Unique texture/color, premium feel, customizable | Low–High (varies) | 3–15 lbs | 4–8 | Luxury gifts, holidays, promotions, high-end retail |
Notes:
GSM = standard measure of paper thickness; higher GSM = thicker/sturdier.
Weight capacity based on standard bag size (8”x10”x4”); thicker GSM versions hold more.
Eco-score: 10 = most sustainable (100% recycled, no coatings); 1 = least (plastic-coated, non-recyclable).
Coated paper’s eco-score: 5 for plastic/wax coatings (hard to recycle), 7 for water-based coatings (fully recyclable).
Specialty paper’s weight capacity: Lower for delicate types vs. sturdier options
Why Does Paper Type Matter for Bags
Before diving into specific papers, let’s start with the basics: Why can’t we just use any paper for bags? The answer boils down to three key factors: durability, sustainability, and functionality.
Durability: A bag that tears when you put a few books or a sweater inside is useless. Paper thickness, fiber strength, and coating or lack thereof directly impact how much weight a bag can hold and how well it resists wear and tear.
Sustainability: Paper bags are often hailed as a greener alternative to plastic, but not all paper is created equal. Some papers require more water, energy, or chemicals to produce, while others rely on deforestation or non-recyclable additives.
Functionality: Do you need a bag that’s water-resistant for takeout? A rigid bag for displaying products? A lightweight option for gifts? Different papers excel at different tasks—so “best” always ties back to what you’ll use the bag for.
With those factors in mind, let’s explore the top paper types for bags, starting with the most popular one.
Kraft Paper
Kraft paper gets its name from the kraft process—a pulping method that uses fewer chemicals than traditional paper production. The process preserves the wood fibers’ natural strength, resulting in a tough, durable paper with a distinct brown hue. It’s usually made from softwood trees like pine or spruce, which have long fibers that add to its sturdiness.
Why It’s Great for Paper Bags
Unbeatable Durability: Kraft paper’s long fibers make it surprisingly strong. A standard 50-70 GSM (grams per square meter, a measure of paper thickness) kraft bag can hold 5-10 pounds—perfect for groceries, clothing, or small gifts. I’ve had customers tell me they reused our kraft bags for weeks, which made me proud of the choice.
Eco-Friendly Cred: Since it’s unbleached and uses a simpler pulping process, kraft paper has a lower carbon footprint than white papers. Most kraft paper is also recyclable and biodegradable, aligning with eco-conscious brands and consumers. Bonus: Many custom packaging manufacturers now offer recycled kraft paper, which uses post-consumer waste and reduces deforestation.
Versatility: Kraft paper’s natural, rustic look works for almost any brand. It’s easy to customize—you can stamp logos, add ribbons, or print designs on it without the color clashing. For my boutique, we printed our logo in soft green ink on kraft bags, and it looked warm and approachable.
Affordability: Kraft paper is one of the most budget-friendly custom packaging options. Because it doesn’t require bleaching or complex processing, it costs less than specialty papers like coated or textured options. For small businesses watching margins, this is a huge plus.
When Kraft Paper Might Not Be the Best
Water Sensitivity: Uncoated kraft paper soaks up water quickly. If you’re selling items that might get wet like takeout soup or plants, a kraft bag will tear or disintegrate. I learned this the hard way when a customer bought a potted herb and the bag got damp—we had to rush to grab a plastic liner, which defeated the eco-purpose.
Low Rigidity: Thin kraft paper (under 50 GSM) isn’t very stiff. If you need a bag that stands up on its own, you’ll need to go for a thicker kraft (80+ GSM) or add a gusset (the folded sides that add structure).
Coated Paper
Coated paper starts as a base and is treated with a coating to modify its properties. The most common coatings for paper bags are:
Wax Coating: A thin layer of wax (paraffin or soy-based) that repels water. You’ll see this in takeout bags or produce bags.
Plastic Coating: A polyethylene (PE) layer that’s highly water-resistant and durable. It’s common in retail bags for items like shoes or electronics.
Water-Based Coating: A plant-based sealant that’s eco-friendlier than wax or plastic. It offers mild water resistance without sacrificing recyclability.
Why It’s Great for Paper Bags
Water Resistance: This is coated paper’s superpower. A wax-coated kraft bag can hold wet items like a dripping ice cream cone or a damp towel without tearing. I started keeping a small stock of water-based coated kraft bags for customers buying plants or candles which can leak wax.
Professional Aesthetic: Coated paper has a smooth, glossy or matte finish that looks more high-end than uncoated kraft. If your brand is modern or luxury-focused, a coated bag can elevate your customer’s experience. I’ve seen boutiques use matte-coated white bags with custom gold foil logos—they look elegant and memorable.
Print Quality: The smooth surface of coated paper makes colors pop. If you want vibrant, detailed prints like a full-color brand design or a seasonal pattern, coated paper will showcase them better than textured kraft.
Added Durability: The coating adds a layer of protection against scuffs and tears. A coated bag will hold up better to rough handling than an uncoated one.
When Coated Paper Might Not Be the Best
Sustainability Trade-Offs: Wax and plastic coatings can make paper bags harder to recycle. Most recycling facilities can’t separate the coating from the paper, so coated bags often end up in landfills. If sustainability is your top priority, opt for water-based coatings which are more recyclable or skip coated paper altogether.
Cost: Coated paper is more expensive than uncoated kraft. The coating process adds to production costs, so expect to pay 20-30% more per bag.I only use coated bags for specific items to keep costs down.
Texture: Coated paper feels smooth and slightly plastic-like, which might not fit brands going for a “rustic” or “handmade” vibe. It’s a stylistic choice, so make sure it aligns with your brand’s aesthetic.
Recycled Paper
Recycled paper is made by breaking down used paper into pulp, removing contaminants like ink or staples, and reprocessing it into new paper. For bags, recycled paper is often blended with small amounts of virgin fiber to boost strength since recycled fibers get shorter each time they’re processed. You’ll see terms like “30% recycled,” “50% recycled,” or “100% recycled”—the higher the percentage, the more eco-friendly the paper.
Why It’s Great for Paper Bags
Minimal Environmental Impact: Using recycled paper saves trees, reduces water usage by 50-70% compared to virgin paper, and cuts down on landfill waste. For eco-focused brands or consumers, this is a huge selling point. I display a small sign by our checkout that says “Our bags are made from 100% recycled paper”, and customers often comment on it positively.
Durability: Many people assume recycled paper is flimsy, but that’s not true. High-quality recycled paper with a mix of virgin fibers can be just as strong as virgin kraft. My 100% recycled bags hold the same weight as my old virgin kraft bags.
Unique Aesthetic: Recycled paper often has a slightly speckled or textured look, which adds character. It’s perfect for brands going for a “vintage” or “artisanal” feel. I’ve seen crafters use recycled paper bags for wedding favors or DIY projects.
Growing Availability: A few years ago, finding high-quality recycled paper bags was a challenge. Now, almost every packaging supplier offers recycled options, from kraft to white to colored. It’s easier than ever to make an eco-friendly choice.
When Recycled Paper Might Not Be the Best
Lower Print Quality: The speckled texture of recycled paper can make detailed prints look blurry. If you need crisp, vibrant designs like a photo or a complex logo, recycled paper might not be the best fit. Stick to simple prints like a logo or a slogan for the best results.
Color Limitations: Recycled paper is usually off-white or brown. If you need a bright white bag or a bold color like red or blue, you might struggle to find a recycled option that matches. Most colored recycled papers use natural dyes, which are softer.
Cost: 100% recycled paper can be slightly more expensive than virgin kraft, depending on the supplier. However, the price gap is shrinking as demand for eco-friendly packaging grows. For my boutique, the extra cost was worth it for the brand reputation and environmental benefit.
Specialty Papers
Sometimes, you need a bag that stands out—something that feels special, not just functional. That’s where specialty papers come in. These are papers with unique textures, colors, or materials, designed for luxury brands, gifts, or special occasions. I used specialty paper bags for my boutique’s holiday collection last year, and they sold out faster than I expected.
Common Types of Specialty Paper for Bags
Textured Paper: Paper with a raised pattern like linen, embossed, or crinkled. It adds a tactile element—customers love touching it. I used linen-textured paper bags for gift sets, and they felt premium.
Colored Paper: Brightly colored or pastel paper. It’s great for brands with bold aesthetics like a kids’ toy store or a beauty brand. Just make sure the dye used is non-toxic and eco-friendly.
Tissue-Lined Paper: Paper bags lined with tissue pape. The lining adds softness and protects delicate items like jewelry or clothing. I lined our specialty bags with recycled tissue paper to keep them eco-friendly.
Seed Paper: A fun, eco-friendly twist—paper embedded with flower or herb seeds. When the bag is no longer needed, customers can plant it, and it grows into plants. I gave these away as free gifts with purchases, and they were a hit!
Why Specialty Paper Is Great for Bags
Brand Differentiation: A specialty paper bag makes your brand memorable. When a customer walks around with a linen-textured or seed paper bag, people notice—and that’s free advertising. My holiday bags were shared on social media multiple times, which brought in new customers.
Tactile Experience: Texture matters. A crinkled or embossed bag feels more luxurious than a plain kraft bag, which makes customers feel like they’re getting something “special.” I noticed that customers were more likely to keep and reuse our specialty bags, which extended our brand reach.
Versatility for Occasions: Specialty papers are perfect for holidays, weddings, or limited-edition products. For example, I used red textured paper bags for Christmas and pastel seed paper bags for Easter—they aligned with the season and made the gifts feel more festive.
When Specialty Paper Might Not Be the Best
Cost: Specialty paper is expensive—sometimes 2-3 times more than kraft paper. It’s not practical for everyday use unless you have a high-end brand with a large budget. I only use specialty paper for limited-edition items packaigng or gifts packaging.
Durability: Some specialty papers like seed paper or thin colored paper are less durable than kraft. They can tear easily if you put heavy items in them. I always include a note with our specialty bags saying, “Best for lightweight items!” to avoid customer disappointment.
Sustainability Risks: Not all specialty papers are eco-friendly. Some colored papers use toxic dyes, and some textured papers have non-recyclable coatings. Always ask your supplier about the paper’s origin and production process to ensure it aligns with your values.
Applications of Different Paper Bags
Paper bags work for many needs. The right type depends on what you use them for. Below are common applications for each main paper type—simple and easy to follow.
1. Kraft Paper Bags
Kraft paper bags are tough and affordable. They fit most daily needs.
Grocery Shopping: Most people use kraft bags for fruits, veggies, bread, or canned goods. A standard kraft bag holds 5–10 pounds. It does not break easily when you carry basic groceries.
Retail Stores: Clothing shops, bookstores, and small boutiques love kraft bags. They hold shirts, books, or small gifts well. Brands often print logos on them—simple designs look nice on the brown paper.
Home Storage: At home, kraft bags are great for organizing. You can use them to store toys, shoes, or seasonal items like Christmas decorations. They keep things tidy and let air flow.
Craft Projects: Crafters use kraft bags for DIY. You can paint them, add ribbons, or cut them into gift tags. They are also good for making party favors—fill them with candy or small toys for birthdays.
2. Coated Paper Bags
Coated paper bags have a thin layer. This layer repels water or oil. They work for items that need protection.
Takeout Food: Restaurants use custom coated bags for burgers, fries, or soup. The coating stops oil or sauce from soaking through. For example, a wax-coated bag keeps a hot sandwich from making the bag wet.
Personal Care Products: Stores use coated bags for shampoo, lotion, or makeup. If a bottle leaks a little, the coating stops the liquid from ruining the bag. It also keeps the bag looking clean.
Outdoor Events: Coated bags are good for rainy days. If you go to a farmers’ market or a fair and it rains, the bag does not get soggy. You can carry snacks or small purchases without worry.
Plant Shops: Small potted herbs or flowers go in coated kraft bags. The coating stops water from the soil from tearing the bag. It keeps your hands dry when you carry the plant home.
3. Recycled Paper Bags
Recycled paper bags are green. They are made from old paper. They fit people who want to reduce waste.
Eco-Conscious Retail: Shops that care about the environment use recycled paper bags. For example, organic food stores or zero-waste shops give them to customers. It shows the brand’s green values.
School Projects: Teachers and students use recycled paper bags for art. You can make puppets, masks, or scrapbook holders. The slightly speckled look adds a fun, natural touch.
Home Compost Bins: Some thick recycled paper bags can hold compost. You can put fruit peels, coffee grounds, or vegetable scraps in them. Then you can toss the whole bag into the compost pile—it breaks down easily.
Gift Wrapping: Recycled paper bags make simple gift wrap. You can fold them over a gift and add a bow. They are perfect for people who want to wrap gifts without waste.
4. Specialty Paper Bags
Specialty paper bags have unique looks or features. They work for special occasions or brands that want to stand out.
Luxury Gifts: Textured specialty bags like linen or embossed are for nice gifts. Jewelry stores use them for necklaces or rings. The soft texture makes the gift feel more special.
Holidays & Events: Colored specialty bags are great for Christmas, Easter, or weddings. Red bags hold Christmas cookies; pastel bags hold wedding favors like small soaps or candies. Seed paper bags are also popular for Earth Day—people plant them later.
High-End Retail: Luxury brands like skincare or perfume shops use specialty bags. For example, a matte-coated white bag with gold foil looks elegant. It makes customers feel like they are getting a premium product.
Promotions: Businesses use specialty bags for giveaways. A seed paper bag with a brand’s logo can be a free gift. Customers keep and reuse them, so more people see the brand.
Before you go, I have a little tip for anyone who’s ready to pick the perfect custom paper bags—whether for your business, crafts, or special events. Head to the CNNBox website!
At CNNBox, you can find custom paper bags made from all the paper types we talked about. Need kraft bags with your store logo? They’ve got you. Want coated bags that are water-resistant for your takeout business? No problem. Even recycled or specialty bags—like the linen-textured ones for gifts—are available to customize. You don’t need to deal with complicated steps. Just choose the paper type, pick the size you want, and add your design including logos, colors, or even messages. They’ll show you a sample first, so you can make sure it’s exactly what you need.
So if you’re tired of generic paper bags and want something that fits your style or brand, go check out CNNBox. It’s a simple way to get great-quality custom bags without the hassle. Just search for “CNNBox custom paper bags” online, and you’ll find their site easily. I think you’ll love what you see!
